As an artist, you sometimes struggle to create something of intrinsic value. You want to make it ‘creative’, ‘artistic’, ‘avant garde’, ‘make a statement’, etc. I struggled with this at UC Berkeley, where the art program is fine art. But I always knew I wanted to do commercial art, because I loved Disney. Commercial art is more practical, it serves a commercial purpose.

When Walt Disney’s artists were struggling to make their project work, Walt’s advice was “Just make something that people will like”. It sounds simple, right? Sometimes when we are trying to create something, we make it so complicated. If your audience, customer or target market is people, then just make or do something that people will like.